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Most firms understand the value of regular communication with clients, but few have the time to do it effectively. cc:Clients provides a host of benefits to augment your firm's client marketing program.
Provide your clients with a useful resource |
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Recipients say that cc:Clients newsletters are a quick way to keep current about important issues — without becoming bogged down in the technical details. Each cc:Clients newsletter focuses on a single subject area, enabling your firm to target your communications to the clients and prospects who will find the information most useful. Carefully selected excerpts from current press coverage means content is accessible to any lay business executive, yet will prove pertinent to the in-house expert who needs to know the media "spin" on current issues. |
Deliver timely news — frequently and consistently |
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With a consistent, weekly production schedule, newsletter recipients get the news while it's still news. And the firm's marketing staff gain a reliable, targeted vehicle to promote other firm activities (seminars, new personnel, etc.). |
Showcase successes |
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Your firm's cc:Clients newsletter is the perfect venue for showcasing your firm's talent and professional accomplishments. Announcements are easily added to the newsletter through a password-protected area of this website. |
Build referrals |
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As your clients' awareness of your talent and professional services increases, they are more likely to refer you to colleagues — especially when they can simply forward your attractive, informative e-mail newsletter. |
Cross-sell |
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If you are a general practice firm, do your technology clients know that you also practice immigration law? Do your corporate clients know about your experience in labor and employment? We can tailor your newsletter to showcase different practice groups, leading to increased business with your niche clients. |
Measure results |
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Our multiple reporting methods and tracking enable you to measure the value of your newsletter to your contacts.
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