An electronic newsletter from cc:Clients is a customized, graphical e-mail delivered weekly from your firm to your clients and prospects, containing news excerpts about a selected practice area plus news and announcements from your firm.
cc:Clients produces and distributes each weekly issue on behalf of your firm utilizing your existing resources and requiring little or no effort from your firm's professionals or staff. A cc:Clients e-mail newsletter is at least 70% less expensive than a firm-produced, hard-copy newsletter — and offers numerous other advantages, too.
cc:Clients newsletters include all the following features: |
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Your cc:Clients newsletter is presented in an attractive, professionally designed layout consistent with your firm's "look and feel," including your logos and colors. Graphics, staff photos and other details make newsletters easy to read. Newsletters are delivered as HTML e-mail messages (not PDF files) so delivery is quick — even for recipients working remotely or using slow dial-up lines. Newsletters are sent in an alternate text version for reading on a Blackberry or other wireless device. |
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Newsletter content is relevant and interesting — consisting of short news clips (with hyperlinks to full-feature articles) about current developments in a single practice area. All news clips are drawn from mainstream, highly readable news sources, so a broad audience of lawyers, executives, entrepreneurs and decision-makers benefit from the carefully chosen content. Because the news clips are brief, recipients can stay abreast of a topic with minimal time investment. |
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Each cc:Clients newsletter prominently displays firm-selected announcements: practice descriptions, seminars, staffing additions, partner biographies, professional accomplishments, speaking engagements, cases won, deals closed — any noteworthy information you'd like to share with clients — presented alongside current events and news clips that comprise the body of the newsletter. Announcements can link back to the firm's website for more detailed information, event registration and access to proprietary documents.
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A consistent, weekly publication schedule assures that news clips are timely and that the newsletter becomes an effective branding device. A weekly newsletter also becomes a reliable component of the marketing plan for all firm activities (seminars, speaking engagements, media appearances, etc.). |
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The cc:Clients editorial team produces your newsletter content each week, incorporating any new announcements provided by your firm as well as your existing published resources and website content, according to your specifications. (Authorized firm staff provide and schedule announcements through a secure login on the cc:Clients website.) |
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cc:Clients uses an advanced software distribution engine that provides regular reporting to help measure the impact of your electronic newsletter program. |
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cc:Clients electronic newsletters are extremely cost-effective. Stop dedicating hundreds of billable professional hours to researching, writing, editing and mailing newsletters. cc:Clients newsletters can reach 1,000 clients, 50 times a year for less than the cost of producing a traditional, quarterly newsletter.
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